WOLF

Protect Your Legacy in a WOLF

Every story has a beginning, ours began in 1834 with one simple concept from our visionary founder Philip Wolf, “It is logical to protect one’s possessions by storing and safeguarding them in a fine quality case.” Journey through the milestones of WOLF as we grew into a global brand through our commitment to honouring people’s stories and the priceless jewellery and timepieces they entrust to us.

As a five-generation family company we understand that extraordinary objects are representations of extraordinary moments in life. Since 1834 the WOLF mark has been a symbol of decades of innovation and the pursuit of the perfect design. We believe for a legacy to endure it must be nourished and upheld. Every day in beautiful WOLF cases around the world, centuries-old treasures live side-by-side with exquisite new designs. We are dedicated to honouring people’s stories and the priceless jewellery and timepieces they entrust to us.

“Never stop innovating” words of wisdom from Philip Wolf III

Philip knew that connecting with his customers who stretched the length and breadth of Scandinavia was a top priority, in person was best but how else could he remain top of mind? In 1950 he started a marketing technique still in use today, “WOLF Nyhtererna” - “WOLF News” was a booklet of sorts in which he displayed his new products and ideas. Truly innovative for 1950.